Keeping up with technological advances is very important for businesses, both small and large. Similarly, updating your marketing and customer engagement activities according to the latest CRM trends is extremely important for businesses, especially small ones. It is crucial that small businesses take note of evolving technologies that will help them drive existing customers to make repeat purchases and attract new customers.

On a comprehensive note, it will help small businesses expand their customer connection and increase sales. Keeping the same in mind, here we would like to discuss some of the key CRM trends of 2017 that can add more viability to your marketing activities.

Enhanced predictive analytics
Efficient CRM software helps companies find out the number of interested customers, their preferred interaction time and preferred mode of communication. However, with the latest enhancements, predictive analytics will now offer greater insight into the ideal sales and customer engagement approach for small businesses by extracting existing customer details.

Growing need for mobile app adoption
In recent years, both small and medium-sized businesses have begun to implement optimized marketing tools. However, this year the adoption of mobile apps with CRM integration to help customer service representatives will grow. It will help sales employees capture relevant notes, receive notifications, and contact via email or call from mobile devices using a mobile app. Mobile apps were just an option before, however now they have become a vital part of effective customer relationship management.

improved integration
It is often difficult to integrate a CRM solution with all the key elements of a business. Considering this fact, this year, CRM integration and connectivity will increase and small businesses can include newer products and services in the software. Powerful solutions include the right set of integrations including; workflows, customer sales, social media and product tracking, thus offering a holistic solution to empower team members with a holistic and current view during customer communication.

Importance of Social Networks to Grow
It is obvious that their customer support team has their own specific work hours and days off. However, customers always expect faster responses online, especially through social media platforms. Also, if they can’t connect with their conventional communication channels, they can follow your company on social media and get the latest news on product launches and work culture. Promoting your business through social media channels will allow you to offer 24/7 accessibility to customers, thus answering their queries promptly.

All of these customer relationship management trends in 2017 will help businesses grow and strengthen their customer relationships. So, in short, CRM for small business will ultimately help increase customer reach, customer satisfaction, and sales.