Real Estate

5 real estate marketing options

A home sale typically occurs as a result of a combination of curb appeal, location, pricing, marketing, negotiations, and a few other factors. This article will briefly focus on some of the options, in terms of how houses can be marketed, why one might be better than another (under certain circumstances), cost, effectiveness, and usage factors. There is no such thing as only one way to market and sell a home. Years ago, real estate agents relied heavily on newspaper advertising, and that’s where most prospective buyers looked for information. In today’s information-driven, digital society, much more data is readily available, and while there is still a place for newspaper advertising, it’s not the primary form most of the time. Let’s review 5 marketing options.

1. Direct verbal: This includes face-to-face, phone calls, contacting a real estate agent’s personal contacts, etc. Advantages include cost and the ability to communicate effectively, articulate the strengths and possibilities of the home, and encourage people to take a look. The downside is that it is time consuming and somewhat limiting!

two. Direct marketing: Some of these include the use of postcards, flyers, door hangers, sale signs, open house signs, etc. Mailings have become somewhat expensive, especially when you consider the relatively low transaction fee, but they are often a nice addition and a positive way to get your message across.

3. Printed media: Print media includes newspapers, magazines, weekly newsletters, and direct-to-home marketing articles. These approaches can be quite expensive, and surveys indicate that most shoppers today are paying less and less attention to them than in the past!

Four. Digital (websites): When we ask open house attendees how they found out, the predominant answer is from some website. Many use MLS, Trulia, Zillow,, or a larger agency’s own site. When listings are placed on the Multiple Listing Service, many other websites collect the information and include it on their sites as well. There is a cost to this approach, but it is probably the most profitable, in terms of real estate marketing, today.

5. Social networks: Social networks include things like Facebook, Twitter, LinkedIn, Pinterest, etc. The advantage is low or no cost, but there is still considerable uncertainty as to its effectiveness as a marketing tool to sell a particular home.

The bottom line is that a real estate agent must know, understand, and use the best marketing tools available to sell a particular home. Depending on the type, price, niche, location, etc., the options usually vary.

Leave a Reply

Your email address will not be published. Required fields are marked *