Most people starting to build their first website believe that as soon as their website is online, there will be a rush of people coming to it and bringing them new business. In reality, this is not the case. A new website is like a store in a big desert. No website is visible by default to anyone. All our search engine optimization efforts have only one purpose and that is to increase the visibility of the website. Therefore, it is the core of SEO. However, first, we need to understand what website visibility is. Even before we talk about how visible a website is to search engines, we need to consider how people interact with search engines. They type certain keywords into the search box and the search engine presents the results page called the Search Engine Results Page (SERP). Domains that show up at the top of the SERP are more visible than those at the bottom. Shows a relationship between website visibility and keywords. Now we can define it.

What is website visibility?

The visibility of the website is calculated in percentage AND with reference to certain keywords. There is no such thing as perfect visibility. Whenever we say visibility, we mean visibility for a “keyword set”. So, for example, if we target 100 keywords, our domain visibility will be based on those 100 keywords. If our website has a visibility score of 10%, it would mean that there is a 10% chance that someone click on our website if the person types one of those target keywords. SEO tools that count a visibility score as SEMrush Prayed SEO Profiler, it will ask you to enter the keywords for which you want to know your visibility. Therefore, the selection of the keywords is crucial for the website visibility score that you will get. If you poorly choose keywords that are less competitive and of less value to your business, you may get a higher visibility score. However, this higher viewability score would not be as fruitful for the business. Now I assume that you have selected the profitable keywords after proper research and your visibility score is perfectly valid, then this is the time to discuss how we can improve visibility. Here are the five actionable strategies:

1. Remove bugs and mistakes from your website

This activity is also called “technical SEO”. Search engines hate websites with errors like broken links. The first thing to do is to remove all errors. You can find bugs using tools like the whooping frog or deep crawl. Not only errors but also slow websites can’t get a good ranking on Google. GTmetrix is a free tool that not only indicates the speed of your site, but also suggests how you can improve it. Use this tool and act accordingly. Also, not following Google’s guidelines would be a big mistake. Some people argue that Google is not a law. That’s correct, but because you’re relying on Google to get your traffic, you need to follow their SEO guidelines or you’ll be penalized.

2. Put high-value content

If you want to make search engines happy, make your website readers satisfied with some valuable and well-researched content. Since to rank higher on Google, you are competing with many others in your niche, you need to beat them with the depth and value of your content. Don’t just rephrase the content of other websites. Create your content and post it regularly. Consider the content like the blood of the body of your website. When writing content, focus on your audience. But for this, you have to do hard work. Do the following:

Yo. Think about your target customers. Who are they, what are their problems and issues. Most website owners have a vague concept of their customers. They think of some random people interested in their products. You must clearly and precisely define your target customers and create a “customer persona” for your business. Only then can you guide them in their campaigns.

ii. To go Yahoo Answers, Quora and other similar websites and try to find out what questions people in your niche are asking. These are your pain points and you should address the answers to these problems in your content.

iii. Now is the time to do some keyword research. First you must write down your business objectives and goals. Then find some profitable keywords using not only Google Keyword Planner, but other tools as well. If you can’t afford a paid subscription, there are many that are free. This topic has been discussed elsewhere and also on my YouTube channel, so I’ll leave it there. After finding the keywords, you need to organize them into groups and make a keyword map for your website. Now is the time to write some content.

IV. Before you start writing using the tool called buzz to get an idea of ​​which titles get backlinks and social shares. Make your title and get some subheading ideas.

3. Link building

Try to understand what link building is and how it is different from spam. A backlink is a link that points to your website from another site. You don’t need thousands of backlinks like many people try to promote. You only need few but high quality backlinks. The most important thing about backlinks is relevance. These links must come from relevant websites. Now the point to keep in mind here is that the relevant websites are most of the time your competitors. However, if you try, you will find some very relevant websites that are not your competitors. Don’t just focus on websites with very high domain authority. If you don’t know what a domain authority is, use two of your free daily searches on Moz website and find out the domain authority and page authority of any website on the internet. Don’t get frustrated, link building is a slow process and increasing your website’s visibility is a long-term commitment. So just move on, slow and steady, bit by bit. Also, try to get links to your content as mentioned above.

4. Participation in social networks

Everyone knows that social networks are important to make your website visible. However, there are some very critical points that you should take note of and I will try to mention them briefly here in this post. It’s because each of them needs more explanation and I’ll cover it in my future posts. Some of the important points are as follows:

Yo. For continued visibility and traffic to your website, you need constant engagement with your audience and not just the occasional interaction. For this, you must first find out what types of content are needed for that. Also, there are certain engagement metrics in Google Analytics that you need to understand and monitor. Videos are also good for engagement. If you’re camera-shy, no problem! Only screenshot videos are enough for participation. These are three points and the rest will be covered in a separate post with an explanation of these three.

ii. If you find social media overwhelming, use tools like program Prayed hoosuite.

iii. The last, but not least, is to try to find the “hottest” social networks and focus on that. People have gained a lot of visibility, traffic, and money from Facebook and LinkedIn in the good times. However, now these two are dead dogs to small businesses in my opinion until you pay them a large sum of money. However, Facebook ad is still cheap and if you know how to build a good custom or lookalike audience for Facebook ads, you can try and tweak it until you get results.

5. Promote your business website locally and outside of online media.

There are still a large number of people who prefer the paper format. There are many local magazines that have a large circulation and advertising could be cheap or even free. You can talk to your local council or clubs and you may be able to get an ad free or at a nominal price.