Did you know that you could get certified by Google? Google offers a number of digital marketing training courses to help improve marketing skills, some of them absolutely free! Digital marketing courses are not only useful for those who work in the field, but also incredibly useful for entrepreneurs trying to succeed in this fast-paced business environment. It is crucial in today’s business situation to have a working knowledge of each and every aspect of the business, and while courses are widely available for a variety of other aspects, digital marketing was a rarely addressed topic.

However, Google is helping millions of like-minded people around the world who are interested in the subject by offering these free courses. We’ve mentioned the top 5 courses you can sign up for, with Google today!

AdWords Basics Course

Learn the basics and in-between about AdWords and online advertising. The course covers how to set up AdWords, manage a campaign, and also teaches you how to measure and optimize your AdWords campaign. You can take the assessment after reviewing the study material and earning a Google Certification. The assessment consists of 65 questions that must be completed in an hour and a half. To get certified, you will need to score above 80%. The test is also available to retake in case you don’t make the cut the first time.

Square online

This program is a 5 month training course, 6 hours per week. Squared Online is a digital marketing leadership course created by Google in association with Home Learning College. You will be guided by industry experts and the course takes a unique and hands-on training approach. This is a great course for anyone looking to improve their digital marketing training skills. The course focuses on assessing the relationship between digital innovations and consumer behavior change and communicating how this relationship will evolve in the future. You will learn how to propose how an organization can build an effective digital presence that focuses on consumer engagement and organizational goals and how to use data from a variety of sources to generate insights and make strategic recommendations among other important skills.

AdWords Display Certification

This online course teaches you how to create, manage, and optimize Display campaigns. It will also help you take advantage of the Google Display Network with your Display campaign settings. However, the prerequisite for taking this course is to complete the AdWords Basics Course, which covers the basics. You can take an assessment to get certified. This is a beginner’s course and the material is always online, which means that you can take your time to study and take the assessment as you wish.

Google Analytics individual rating

This Google course covers basic and advanced analytics concepts including planning, analysis principles, implementation, data collection, configuration, management, conversion, attribution, reporting, metrics, and dimensions. Once you have studied the material provided, you can do it on your own time and it is free, you can take the Google Analytics Assessment which consists of 70 questions that must be completed in a time period of 90 minutes. To get certified for this course, you will need a score of 80% or higher.

Google Digital Unlocked

Having partnered with the Indian School of Business in Hyderabad and FICCI, the content covered in the course will provide a foundation for basic digital skills. The course starts from the basics with an introduction and understanding of digital media. You will learn how to plan online strategies, learn about new developments in the digital world, build an online presence, get noticed by ads, work with Analytics, and much more. It is a full range course and you can take your time to review the material. There are small assessments for each topic, once you pass them you can move on to the next topic and complete the course to earn your certification.