Digital Marketing

Is your business brand identity memorable enough?

5 high-impact tips for creating a unique brand identity
When thinking about your product or service, what comes to mind? What do people imagine? What characteristics do they give to what you offer? And does it stand out from its competitors?

When building a memorable business brand, these are important questions to consider; Otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others looking for the same target audience as you.

Your brand must invoke an identity, an emotion, characteristics and something that makes you be you. This is where that differentiation comes into play: taking advantage of and transmitting its uniqueness.

Through brand marketing, we connect consumer experiences and perceptions with your unique offerings. Your brand then stands out in their minds as they develop a connection with it, ultimately making it that much easier to convert them into loyal customers.

Many brands offer similar things and therefore can be confused in their marketing, resulting in a muted brand in this ever-increasing sea of ​​services and commodities.

Never compare yourself to the competition, but strive to be so unique that there is no comparison.

This quote is so true because who you are can take you far! That is, how you choose to define yourself, your brand identity, and the entire brand that supports it will determine your success.

This is where some work and investment come into play because you want to get it right from the start.

To ensure your best ROI (return on investment) to be the most profitable and efficient with your budget, consult a brand expert from the beginning to fully develop your unique brand identity and strategy.

Unfortunately, many small businesses or entrepreneurs just starting out try to take the more profitable route of trying to do it themselves or paying a “computer-savvy” friend, but often their efforts fall short and end up costing them more time and money. in the long run.

Not to mention lost sales due to your brand not resonating with your ideal target audience.

By working with a branding expert, you’ll have a clear idea of ​​what makes your brand stand out in order to attract the right people who are happy to pay for your products or services.

You will also know how to apply your custom branding strategy for all of your marketing business needs including your unique brand concepts, guidelines, logo, website, marketing materials, social media, and print materials.

READ: Why cheap websites are more expensive than you think

During one of my regular Facebook excursions, I came across a post where someone made the case for properly investing in a website and listed all the reasons to do so.
Heck, I could have written that post myself!

And as usual, then came a lot of replies saying more or less the same thing: “But what if I don’t have any money?”

Read on to find out why your website may be underperforming.

Read more on our website.

A brand with individuality has a unique competitive advantage.
Think about your current favorite products or services. Why are they your favourites? What makes them different? Does anything stand out?

For example, when we think of our favorite Boutique Inn or gym, it might be their logo, the range of services, the quality of the product, the customer service, the people, or the feeling of going there.

These things alone are important, but together they make your product or service unique!

Standing out can sometimes be considered a negative, but in branding it is the greatest compliment.

Embracing what makes you different is what makes you stand out. When you are authentic, you will exude a vibe that will attract your tribe of followers and push you to be the best.

To stand out in today’s market, try these 5 tips:

  1. Be authentic

    • Try not to compete with other similar brands, but focus on you and your product or service.
    • Before developing a logo and website, make sure you fully evaluate your product or service and identify all the things that make your business unique so that your brand stands apart from your ideal target audience. It has to resonate with them!
    • Integrate what makes you different into your brand, marketing, website, social media, and physical space or product design.
  2. thrive in your environment

    • A vibe is a feeling that expresses your uniqueness. It is the voice of your brand. By capturing that vibe and incorporating your unique brand voice into all of your marketing materials, you’ll create undeniable synergy.
    • Keep your vibe in everything you do, right down to your social media posts, and continually check to make sure that what you’re conveying is the vibe your customer is experiencing.
    • Don’t compromise your vibe for current trends; always make sure you stay true to your brand identity.
  3. Connect with your target audience

    • Now more than ever it is important not only to provide a product or service, but also to create a community around it. This community of your ideal target audience and potential customers will become your tribe of loyal followers.
    • Much like the TV show Survivor, you can be “taken out” by your tribe, so it’s important to nurture those relationships and connect with your community in an authentic way.
    • Social media presents an opportunity to grow your tribe and loyal future customers by interacting with them in new ways. On these platforms you can create groups, pages, stories, share photos and videos so that they know more about you while you also learn more about them. This information, connection, and engagement is invaluable.
  4. strive to be the best

    • Of course, you want to be the best product or service available, but beyond that, ask yourself how you can be better. Thinking about how you can create a memorable brand experience can often help you take it to the next level.
    • Provide the highest quality of service, product, support and customer care possible. It’s amazing how many brands fall short in these vital areas and lose a lot of business as a result. This is your chance to shine above them and win over these new customers!
    • Going above and beyond will automatically make you stand out. Your loyal customers will not only continue to buy from you, but will also recommend you to others.
  5. be nice

    • Put yourself in your customers’ shoes to serve them better. Unlike sympathy, which is feeling compassion, empathy means imagining yourself in someone else’s situation. The more your prospects realize that you “get” them and understand what they’re going through, the more they’ll trust you to do business.
    • Take advantage of the emotional triggers of your ideal client. What emotions drive your customers’ behavior?
    • Listen to your customers. A 2018 study by M&C Saatchi reveals how 18% of consumers stopped using a brand due to a broken promise. Are you delivering the quality and service your customers deserve?
    • Remember and respect differences. People from different geographic locations, generations, and genders are not necessarily going to want the same thing from you. By developing unique marketing personas, you’ll have a much better idea of ​​how to approach and engage your audience by offering them relevant services and content that they’ll appreciate receiving from you.

While there are plenty of other ways to stand out, these branding strategies will have the most impact.

Together with an expert, create a foundation by clearly differentiating your brand and building a memorable brand identity that you can apply to everything you do.

Your uniqueness is something you should harness and incorporate throughout your brand to capture your customers and prospects.

By being authentic, creating a vibe, connecting with your tribe and striving to be the best, you will certainly stand out in the sea of ​​mediocrity.

We are a full service branding, marketing and web development agency that can create your unique brand identity and grow your brand presence so that it is so attractive that your channel is full so you can earn more money than you can spend. Contact us for a free consultation.

For the success of your business,

Suzanne

Leave a Reply

Your email address will not be published. Required fields are marked *