Telemarketing tips to help freelancers and small business owners get more customers by cold calling for sales appointments.

Many small business owners have not had access to training on how to schedule appointments.

To get more customers, they may want to cold-call to set up meetings to present their sales offers, but without training they can get a lot of rejection and soon become unmotivated.

One of the biggest mistakes is not knowing how to use the benefits and features effectively. These telemarketing tips will show you how and where to add benefits and features to your dating cold calls and get in front of more potential clients.

Telemarketing Tips for Making Big Sales Appointment Calls

What makes a sales appointment cold call great is understanding how and when to use the benefits and features in your call script.

The reason you should use them is because the benefits are what your customers get, so for the prospects you call, you tell them what they could potentially gain by listening to you.

The benefits refer to the potential customer you cold call. It’s what they earn by being your customer. It is the time or money savings you can offer. This will make your life or your business easier. It may be something they must have or something they want to have, but it’s not the way they get it, that’s the feature that provides the benefit.

The benefits are usually feelings or emotions. Feelings of security, happiness, satisfaction, success or whatever else they feel when they become your customers and the characteristics of your service bring them the benefits.

Poor telemarketing calls for dating often include many features and few, or even no benefits. Features refer to you and your products or services.

Profits are what features do for the customer, they are what the customer gets from using what you supply, and it gives you the opportunity to talk about the customer and the changes your selling offer will make for them. You may need to mention the features when explaining how you get the benefits, but keep it brief.

Where in your calls to use benefits and features

You want to get more clients by making phone appointments, so one of your goals is to make prospects listen to you. You want to skip the first few lines of presentation and start a conversation about them or your business.

To do so, you must utilize your call introduction benefits, backed up by features where necessary. What will, or potentially could, give the potential customer a benefit. Perhaps you are the best, the cheapest, the most experienced, the fastest, the most attentive, the most qualified in what you do. Those are all characteristics, so then you need to state what the characteristic you select will do for your potential customer in terms of a benefit to them.

The reason that you’re calling

The next telemarketing tip is to use your best benefit and support role as the reason you are calling the potential customer.

What many self-employed and small business owners don’t know is that the reason for the call is again the prospect. You may think that your experience and your credentials, qualifications and a list of existing clients are very good reasons to call a potential client and set up a sales appointment, but they are not.

When you tell your potential customer why you are calling, select a benefit that you think will appeal to them and explain what you could do for them.

Get the agreement for a meeting

When you’ve rated the prospect as a potential customer you want to meet, you need to get their consent to the meeting. Here again is a great place to use a buff to influence them to take the next step.

You explain to the potential customer that they could make a profit, and by meeting with you, they will have a chance to see exactly what the profit could do for them. You can use the same benefit that you used previously as a reason to call. He started off by saying that’s why he called, so here he’s saying that’s why he should meet up.

Small businesses should take advantage of the benefits to get more customers

There are 3 places where you can add benefits to make your telemarketing calls more successful.

The more effective your calls are, the more opportunities you have to get more customers.

See what you are currently saying on your cold calls. Are you using features that tell the prospect everything about you, your business, or what you do?

It only takes a little rethinking of your point of view to turn those features into benefits and talk more about the potential customer than you. This simple change will make a big difference to your calls. You will increase the number of meetings you will get and you will get fewer rejections and fewer objections, so you will enjoy making more cold calls.