If you have an organization, we suggest that you make SMS marketing an essential part of your marketing strategy. In fact, this strategy can help you engage customers while they are in the buying process. Here are some tips to help you with mass SMS marketing. Keep reading.

1. SMS as a point of reference to cover all the bases

You can receive an SMS on your mobile no matter where in the world you are. This means a lot to your business. For example, if you are targeting a broad demographic with your campaign, you can summarize your offer in just 160 characters and then add the SMS broadcast.

This can save you money as text messages are inexpensive and have higher open rates.

2. Commitment of your customers to your company

For customers, SMS messages are personal. That is the reason why they read almost all the messages that arrive on their mobile phones. The current generation is obsessed with mobile phones. So with a simple request, you can get a very high response rate. In fact, it is important to keep your user list updated on a regular basis. This will save you a lot on administration costs.

3. Send offers to your customers via SMS

Actually, for commercial stores and points of sale, SMS is a powerful medium. With an SMS marketing campaign, you can make timely offers, as timely offers get the highest response rates from customers. The beauty of these campaigns is that you get a very high response rate. This means that you will get a higher return on investment.

4. Use direct mail

Your conversion rate for direct mail can be 4.4% on average. If you want to promote it, you can send your customers an SMS offering another incentive within 24 hours after the product is delivered. This will encourage more customers to open your envelope.

5. Conduct customer surveys

The fact is, an SMS marketing campaign that runs for a few hours can give you much more information and a higher response rate than any other campaign. The reason is that a short question with a few frequently asked questions doesn’t cost your customers a lot of time. Therefore, conducting customer surveys via SMS is a great idea.

6. Discover your influencers

Finding your influencers is a great idea. Every customer is different. If you can make a list of your advocates, you can reserve more resources for them, such as insider tips, offers, etc.

7. Use SMS data

As soon as you have divided your audience into different groups based on their interest and level of participation, you can use the data to communicate with each one in the group. You can also interact with them through SMS and other means.