Article marketing is an important part of any promotional campaign. Here are some basic rules that will help you write articles that will be very effective in getting people to visit you through your resource box.

Articles are a great way to promote your services, but not in a direct way. However, you need to make sure that you are giving a definite value to the articles you write. Don’t look at it as a blatant promotional piece for your products or services. Think of it as a help function that is designed to help your reader do something better, or to learn valuable information about your topic.

6 tips for writing articles

Here are the basics you should follow when writing your articles:

1. Start with a summary of the important points you will cover. They like to know where they are going, to see if that is where they want to go.
2. Try to keep your paragraphs to a reasonable level. If you write too much in one paragraph, people will get discouraged. You can only digest so much in one sitting and you don’t want them to get bogged down.
3. The same goes for prayers. Some people write very long sentences, but most readers prefer short ones. They are easier to handle and ideas spread much faster.
4. Of course, the next thing to look at is the words you use. If you have to choose between a simple word and a complicated one, use the simple one each time. You don’t need to show that you know the big words. Just keep in mind that many of your readers will stumble across them and may even stop reading your articles altogether if they don’t know the meaning of tricky words.
5. Sometimes it helps to put a side header or two on your article. If the reader opens your article and sees only a large block of text, it can sometimes put them off. They may not even begin to read. Headings give them a quick summary, so they can see where it’s going and break up the text.
6. Similar to this article, you often have lists of ideas or things to present. Use bullets or numbers to make it easier on the eyes. This is another way to make your article seem less “solid”.

Conclusion

That’s not much to consider when you’re writing. Just six simple things to look at and keep in mind. Your articles will be much more powerful as a result and that is the most important thing. You want them to come to your resource box and be interested enough to want to know more.