Since e-commerce is a very broad domain, it is not always possible to expect 100 percent results every time. Even today, there are a number of eCommerce store owners who are facing many hurdles in their business.

Several entrepreneurs have chosen online store builders and have experienced that it is always a better option in terms of improving sales, saving time and reducing manual errors.

“How to choose a suitable platform to create an online store?” is the most common question that entrepreneurs ask before making a decision.

Let’s take a look at the set of questions every entrepreneur should ask themselves before choosing an eCommerce platform.

1. Is the platform flexible?

The complex requirements of the eCommerce environment make it essential for the platform to be extremely flexible. Customizations are necessary as changes depending on unique requirements according to e-commerce trends need to be done easily without consuming much time. A customizable platform that is easy to modify and offers the flexibility to make necessary modifications to the backend as well as the front-end is a must-have. Online store builders that provide flexibility to handle the complex flow of online stores can help you in a number of ways.

2. Is the platform suitable for mobile users?

The revenue generated by m-commerce is predicted to reach US$37.96 billion by 2020. So, ignoring mobile users can hurt your online store sales. Make sure you choose a mobile-ready platform that will help you increase your sales, get significant traffic, and build a loyal customer base of mobile users. As a mobile-ready site, it is considered the most convenient way to shop and is also prioritized by Google for better rankings and increased traffic.

3. Does the platform provide security?

SSL encryption, captcha, user verifications are some of the techniques provided by online store creators that ensure security against intruders and spammers. Customers visiting an online store expect their card details to remain confidential. Choose a platform that provides all the listed features that will ensure online shopping cart security, prevent attack from spam bots, and help you have a genuine set of customers.

4. Do you provide integration for logistics?

E-commerce is incomplete without a logistics partner because anything a customer buys has to arrive safely at their doorstep. Ecommerce platforms that provide the best way to ship your products to customers by offering integration with logistics partners are always icing on the cake. Choose an online store builder that provides logistics provider integration and helps you ship your products to multiple locations and reduce the manual efforts required for the same.

In addition to the key points listed, eCommerce platforms also provide benefits such as:

1. Customer support to guide you through all difficulties.

2. SEO features to rank in the first Google search results.

3. Pre-built carts for faster and easier checkouts with multiple payment options.

4. User-friendly platform for non-technical users.

Along with the amazing features, online store builders also possess the strength to take your business to a whole new level of success. The market is flooded with a number of eCommerce platforms ready to serve you. You can choose Hippo Innovation as your eCommerce platform and start building your online store from the easy-to-use control panel.