Whether you’re just starting out or have a fair amount of experience in online marketing, there comes a time when we ask ourselves, “can I get more website traffic?”

Like any project in any area of ​​our life, to obtain the best results we must start with proper planning. The long route, taking the time to plan things out, turns out to be the short route in disguise.

Creating a traffic building plan

Before deciding whether to use free traffic, paid traffic, or a combination of the two, it’s a good idea to do some research and due diligence on how to address the traffic issue, specifically as it relates to your target market and website/landing page.

Once you’ve created your website or landing page, we need to create a traffic plan based on a few basics such as: Search Engine Optimization (SEO), Social Media Presence, Internet Ad Placement, Creating good advertising for your product/service/website by having links to your site from well-known and popular pages, and creating a desirable brand for you and your business.

These are all important ingredients in driving more traffic to your site, but they are all expected to have a solid foundation, and that foundation is built on value and flow.

Value creation and flow

To get targeted traffic (people who are interested in what you have to offer and will stick around long enough to convince them) that have a higher chance of “converting” to buyers, it’s important to design your pages so that value is recognized in the top ten (10) seconds a visitor arrives, and then is reinforced for another ten (10) seconds, so that some interest can be created.

If a visitor stays on your website for more than twenty (20) seconds, the percentages increase rapidly that this visitor can subscribe or buy.

If you’ve been in the online world for any length of time, you’ve heard that “Content is King.” Good content creates value (Current Page Value and Potential Value from other pages), which then translates into Flow.

When there is a balance between how difficult a website is to use and the rewards gained from that website, flow is more likely to occur. Flow is when a person comes to your site and gets so involved in it that time flies. The person is so engaged that nothing else that is going on matters. They are totally having fun.

This is a very critical point in the marketing process. When a person has reached the Flow State, it is very likely that “Impulse” will take over and inhibitions and caution will fade. So this person is more likely to buy what he has to offer or sign up for his list.

For this to happen, your site has to be of value, which creates interest, as well as easy to navigate; interest overrides any difficulties in navigation.

Understanding Processes Action

To become or remain an effective internet marketer, it is very important to understand the ins and outs of web traffic. First of all, the traffic consists of human beings like us and our family and friends. We all have interests, feelings and desires that are very important to us.

By putting us in their space, we realize that it is about what they are looking for to solve their individual challenges and problems, and not about what we want them to find or what we want to sell them.

Valuable content and ease of use will attract the attention and interest of your target market. By correctly positioning your site within the Internet traffic stream, you have greatly increased your chances of attracting the type and amount of traffic to whom you can benefit most.