As a real estate agent, your success in attracting listings will be faster if you have many signs posted on properties in your local market. Quite simply, the more locals see your name on signs, the more they’ll identify with you and remember you when it’s time to sell.

No seller wants to put their property up for sale or rent it out with an unknown agent or seller. For that reason, when you start working in the industry or when you enter a new area, you have to work hard in the first few months to build your name. It’s called personal branding. The most successful sellers have it. Most other vendors have little of that.

When you start building your brand, you should think of it as an ongoing task that won’t stop. The bigger your personal brand, the better things will be for you.

It sounds simple as a basic concept in the management of territories and the sale of real estate. However, such a principle must be stated again here, as it is overlooked by many. In absolutely every aspect, your success in real estate sales depends almost entirely on you and how you market yourself.

So now back to the point of putting up a lot of signs in your real estate market. These are the rules of the process:

1. It is very important to place them on properties located on major roads as they will give you free publicity.
2. Signs should have a similar brand and color to create consistency and image.
3. Always put your name on signs and include a mobile phone number for after-hours contact.
4. Keep signs free of graffiti, as this will send the wrong message to other vendors in the area.
5. Within reason, use the maximum sign size the local council allows you to use.
6. Put a property reference number on the sign so the caller can easily identify it.
7. The sign should be located in the best position on the property to be seen by passersby and traffic.
8. Make sure the sign is secure so you don’t have a claim for damages from a falling sign.
9. If possible, use a photo sign that displays your photo as well as a photo of the property. This will also help with your personal branding.
10. When something is sold or leased, be sure to put a tag on the existing sign to let the market know of your success.

When approached correctly, your sign strategy can go a long way in helping you build market share for your real estate office and for you personally. That sign will attract more listings and inquiries your way. A very good result when you work to order.