Many blogs are full of distractions like sidebars, advertisements, and too much information. This can distract your audience from engaging in the most effective way for you to build your list, grow your brand, and earn more money.

So how can you improve your blog?

Use a modern theme

If you use self-hosted WordPress for your blog, you can easily update your theme to be one of the more modern minimalist themes. These eliminate distractions and make it easier for your visitors to read your blog and take action when you call them to do so.

Improve navigation

The truth is that your browsing should also be minimal. No need to have huge drop-down menus or a bunch of different things to click. You can have superior navigation that takes visitors where you want them to go and then takes them to the rest through links in the content, links to Like content in blog posts and other ways that work better than the content of the sidebar.

A call to action in the header

Putting a call to action (CTA) in the header of your blog page to capture email list subscriptions is an effective way to create an attention-grabbing header. You can also use this area to mention the most important content on your blog to direct visitors where you want them to go.

Create a full footer

Although you want the top navigation to be limited, you can create full footer navigation. It’s a great place to put everything people might be looking for, like copyright information, related sites, contact information, a link to a sitemap, and more.

Add useful widgets

If your sidebars remain the same, people ignore them. But if you use a widget, that will allow you to display popular posts, comments, breaking news, and maybe sales highlights that will grab your attention more.

Add a slider

Another way to present more information is to use a slider that shows your best blog posts at the top. That way, your viewer won’t have to search; they see what’s best from the start. This, combined with links in the content and recommended content below posts, can keep your visitors on your site for longer.

Enhance images

Update the images of older blog posts while updating the content information. By doing so, you are making your blog appear more modern. You are bringing back the old content by updating it as well.

As you upgrade, only do one new thing at a time instead of all at once. You can enhance your blog content and images, then update them, change colors, and improve navigation over time so you don’t confuse your visitors. You want to keep your brand so they know it’s yours.