“Conversions” on a website let the owner know what is effective and what is dragging on their website. There are some common basic reasons why there may be a lack of viewers on the website, and these issues are fairly easy to fix.

Too much information

One of the most important things any writer needs to know is how to put the most relevant information in an article with the least amount of words. When customers or readers search for information online, they simply browse. If the information is not in short paragraphs, they move on to the next website.

By using the right article setups, writers can keep readers highly engrossed in their work. Keep sentences short and sweet, with plenty of visual space on the page. Have the article divided so that it can be read, with the main words in bold in the appropriate font.

An unfocused USP

If the unique selling point, USP, is turned off, it can be a game changer for customers shopping on the website. Take the time to build the website around the USP so customers have a better view of what they’re looking for. Remember, customers can buy the USP elsewhere, so surprise them so they want to buy yours.

If the business is family owned or known to be a vegan industry, build around that. Those are great USP arguments for customers to stay on the site. When you update the website, or even before it’s officially up and running, make sure customers know what the USP is for the site and the company.

unwanted buttons

The customer loses interest in buying or subscribing to services if there are too many buttons. These buttons not only make web pages look unprofessional, they also interfere with the customer’s time browsing the site. The last thing any website visitor wants is frustrating buttons that can delete their order, links that are incorrect, or buttons that delete their personal information.

There is really only one way to clean a page of these troublesome buttons: browse the site acting as a client and experience their view of your site. If it doesn’t make sense to the owner, how will it make sense to the customer? Another great way to test the website is to do a trial test before the website is official. All bugs must be fixed before customers can browse.

Not flexible on payment options

As basic as it sounds, there are many websites and companies that only accept credit card payments. Although credit cards are popular, not many customers have them. Some prefer to pay via Paypal, check or money order.

If there is more than one payment option available, the flow of customers will be greater and the website will grow. The easier it is for a customer to pay, the happier they will be. A happy customer is a returning customer.

Not communicative with information

There have been many cases of identity theft in recent years; many customers are still wary of buying online. The more a potential customer can trust the company, the more traffic the website will get.

Instead of using a P.O. box at the post office, use a real physical address. If a customer can find the address online, they will be more relieved to know that it is an honest business.

Don’t use an answering machine; that’s a big turnoff for new clients by being too impersonal. Make an effort to hire some office assistants who are friendly and have experience answering phone calls.

Try to be as professionally presentable as possible and keep the website in order. Correct spelling and grammar are professional, showing that the company is serious about serving the best.

Keep customers well informed

Whether this involves telling customers the websites USP, address, prices, or estimated delivery date; all customers like to be informed. The more a customer knows about what is going on with the website and its products, the more they feel part of the company in a practical sense.

If a customer is highly satisfied with the company’s service, product, and options, they will announce this to their friends and business associates. If that means taking the next step and providing them with tracking numbers for their purchases or accepting PayPal, then go for it. The best way to increase a site’s conversion rate is to please customers by offering them thoughtful options.

straight to the point

One thing that will throw customers off is too much confusion on the sitemap and no goal for the page. Websites should be direct and direct. Websites that are too complex tend to make the reader double check, get frustrated, and then move on to another website with fewer distractions.

Research studies show that it takes a full second for the viewer to make up their minds. If the first paragraph can’t meet the reader’s expectations, move on. Another great tip for keeping customers on the page is to keep all the important information within the first half of the web page. If they have to scroll, there is not enough information in the first paragraph.

The action says it all

Design and graphics can only do so much. Without giving the customer a reason to bookmark the website and come back again and again, webmasters should simply discard the site and start over.

Keep the main reason customers keep coming back as large and easily accessible as possible. If the site is a shopping-based site, keep the “Pay Now” button in view at all times. If customers have to search for the action points, there will usually be no purchases.

With a couple of tweaks here and some thoughtful information there, any website can improve its conversion rate. The goal is to find the problems and fix them as quickly as possible. The better a website can speak to a customer, the better the rating for the owner. Having adequate conversions on a website is the best way to increase a company’s online effectiveness.