YouTube has proven to be one of the most useful online marketing tools today for its ability to help small businesses gain exposure and ultimately profit. Kevin Nalty is an online marketing specialist and strongly recommends using YouTube to grow his business. According to him, there are mainly two things YouTubers need to keep in mind when trying to get started with promoting brands online. Read on to find out what they are.

one. Go for the entertainment over the sale

Most of the successful viral videos that promote brands are not necessarily commercial, but are simply creative and entertaining in essence. Businesses should try to create entertaining videos before (or during) the launch of their online promotions. People don’t really like direct campaigns on YouTube, so the brand message should take a backseat. Putting entertaining videos first can help small businesses gain a decent following that will be more willing to listen to them in the future.

2. Consider using existing talent

Collaborate with people who already know your chosen niche or environment. Many YouTube video enthusiasts who have the knowledge, talent, and fan base are willing to be sponsored to produce the next viral video for you, or at least include their product in your script, so take advantage of that. I do this too, so if you’re looking for someone who can reach a teen and young adult audience, I may be a great way to go! This can save small businesses a lot of money, as it is much more profitable to spend money hiring talent on YouTube, rather than producing new, original content from scratch. Also, why spend thousands of dollars on professional video productions, when you can pay less for a YouTuber to endorse your product on their show, which will ultimately get you a lot more views?

Those two tips can really help small businesses get more exposure for their brand on YouTube in a profitable and effective way.. I have had a few product placements in my videos myself (or companies give me prizes to give away) and it has proven to work well for everyone. So find a popular YouTuber who is reaching your target market and get your brand endorsed by third parties!