A lot of people think they don’t sound very good. It’s a little different when you hear your own voice and when someone else hears your voice, but if you really sound terrible, not terrible, let’s just say you may sound different than what your market is used to hearing.

If you have a thick accent or are from another country and are trying to sell in the Midwest, it will be a barrier to getting your message into the ears and minds of your prospects.

So let’s say you’re the expert being interviewed, and you want to use that interview to promote and sell your existing product, but you might have a heavy accent. That can deter your sales or reduce your sales because it’s harder for people to listen to you. Maybe I would hire someone.

You could script your interview, or you could ask someone to interview you and have an expert reproduce the interview, get an actor to do it. I’ve done it twice: Jim Straw, a well-known mail-order salesman, had some hearing problems. So, he couldn’t do a phone interview, but he had questions sent to my list.

All the questions came in. I’m sorry Jim. He answered them all in his own words and I hired an actor to play Jim Straw. So, I was the interviewer and the actor played Jim Straw answering the questions.

We were transparent about it. I say right there in the interview that this is an actor playing Jim Straw, but after listening to it for a while, you forget that he’s an actor.

I did the same thing with Eugene Schwartz, who is now dead, the famous editorial speech he made for one of the big publishers. I hired an actor to recreate that.

So you can hire an actor to recreate the audio interview with the audio message. It is the message they want to hear, the words, the word combination that sells the ideas to the prospect, not necessarily the voice. Therefore, I would say rent it.