Articles are your best allies to reach a larger market without burning your pockets. You can use them to help your readers while showcasing your expertise in your chosen niche. You can also use them to get free online exposure and to increase your page rank.

This is how you can write effective web articles:

1. Write to inform and not to impress. This is one of the most common mistakes made by web writers. Instead of educating their readers, they go to great lengths to showcase their wide range of vocabulary. They are using much-needed words and making both their sentences and paragraphs too complicated for their audience. If you think this will help you demonstrate superior intelligence, you are wrong. You see, online users have limited attention spans and have little patience for articles that are too difficult to understand. So if you want them to really pay attention, you have to make everything a lot easier for them. Write in such a way that even a 10th grader will understand your articles.

2. Show your experience. There are so many people who are doing business in the online field today. Obviously, you’d like to stand out from the pack to increase your chances of winning your prospects’ business. You can make this happen by making these people see that you are the best in your chosen niche. Share a piece of your insight or experience with them every time you write. Then show them that you are genuinely interested in helping them. This is a foolproof recipe for effective article marketing.