Years ago, the term SEO was only used by tech geeks and large business owners, particularly those involved in the tech industry. However, today even small business owners and people just starting out have a basic idea of ​​what SEO or Search Engine Optimization is all about and how this can greatly help them establish and grow their presence. and prominence on the World Wide Web.

Although many business and website owners are now aware of the important role that SEO plays, they may not yet be aware of the fact that there are basically two types of this process or strategy: organic and inorganic.

Organic vs. Inorganic Search Engine Optimization

Organic SEO uses various artisanal methods and processes that follow and are in line with the rules set by search engines. This specific type is widely considered the safest option and can guarantee lasting results even in the long run due to the high quality and relevance of the content. With a particular online marketing tool or strategy, all the content used for website promotion is carefully thought out and created. As such, all the end users will definitely find the contents really useful and informative. Lastly, due to the high quality and applicability of all promoted content, as a business owner, you will be able to establish and build better trust and good reputation among your website visitors and potential customers.

Inorganic or manufactured SEO relies heavily on the use of paid or automated techniques for the purpose of tricking or even tricking search engine algorithms. These techniques and strategies may seem like shortcuts that can actually boost a website 100% above the search engine results pages. The problem is that most of these techniques violate the rules set by the search engines. And being red flagged by search engines for using such techniques can actually lead to your website being removed from search results. Furthermore, your target end-users may also get discouraged and very discouraged with the type of content used in this specific type of website promotion or marketing, as the contents are actually “spam” and offer no real value.

As such, with the features and basics of both types of SEO explained here, many IT professionals recommend business and website owners to go organic. Since the website will be promoted through relevant web properties that can attract both search engines and website visitors, there is a higher and more guaranteed chance of achieving the increased visibility and online prominence that the owners seek. of business. Although organic SEO can generally be more expensive, business owners can expect better returns on this particular type of investment.