This article is the second in a two-part series. In this article we will see why top-down marketing works. This strategy is extremely powerful for a myriad of reasons and here are some of them.

The first reason is that when you send a mail or email this way, you have a much better chance that your offer will quickly reach the hands of the true choice maker. Here too psychological pressure is being applied. If we review that example before the Sales Manager and VP and President. here’s the psychology behind what happens.

The sales manager receives your letter, opens it, and carefully notes that he has CC to the two people above him. They are in higher positions than him, so he feels compelled to at least verify whatever it is you offer. He or she does not want the two above him to think that he is not dealing with it, so he asks for more information.

The vice president also has these thoughts, he may feel that the sales manager is trying to get his job and that the president can give it to him if he doesn’t do a great job. So he too was quick to try to get more information and let the president know that he is on top of things. remember when I say he, I also mean her … please keep that in mind. So the VP says I’d better get this to my boss before the sales manager does.

The president receives the letter and likes the idea (or we are assuming here) that it would be the ideal situation where the president likes a part of the idea and he or she will give that information to someone lower with his approval to obtain more. information or he will do it himself.

When the president gets involved, he better believe that people will rip their pants out of the bathroom to see what they can do to help control the situation before King Henry VIII of American business takes another head out of the food chain. corporate. “You have the guarantee that it will be acted on in a timely manner. Do you see how powerful this material is? Use it in your business. You will see that it will help you once you apply it.