Some website owners no longer believe that meta tag titles, descriptions, and keywords are as important in ranking their sites. It is true that search engine algorithms are constantly changing in the way they determine where your pages rank. I am of the old school of thought and prefer to stick with my current method of search engine optimization and metadata entry, at least for now.

Online businesses are growing at an alarming rate. Some will make it and some will not. If you expect to build a website, add a few products or articles, and do nothing but wait for the money to come in, I’m afraid you’re going to be terribly disappointed.

Whether you have an online business or a physical store, there will always be competition. You have to market your business and your products. Advertising your business online doesn’t have to cost you a fortune. There are several ways to market your business without spending a dime.

However, before you embark on your free site promotion efforts, save some information about meta titles, descriptions, and keywords. Every page on your site, including category, article, and product pages, should have at a minimum a meta title, meta description, and meta keywords.

How you enter this data is based on the site builder you use or how you manage the content on your site. I use a site builder that allows data to be entered on the fly as I enter categories and products.

The meta title does not need to be long. It is simply a short title that will appear in the browser tab, or at least in Mozilla Firefox and Internet Explorer browsers. If you were creating a meta title for this article, it would be something like “How to use meta keywords, descriptions, and titles.” Generally, the title should indicate what the specific page is about in terms of content.

You also need to enter meta keywords relevant to the site. If you are entering a category where multiple products will be listed, please enter keywords relevant to that particular category. The keywords used here are going to have a broader reach than those used on the product pages you create to include them in these categories.

The next time you add individual products to the category, it’s a good idea to “dig down” into more specific keywords. When choosing them, select the words that you want to rank for in the search engines. Think of the words shoppers might type to find the products you’re selling.

There is no reason to enter a long list of keywords. Search engines stop crawling keyword metadata at around 100 characters, so pick the most prominent words to use and that’s all you need to enter.

The meta description is what will appear in most search engines when your page appears in the results. You want to enter data here that will entice the browser to click on your page, so take the time to write an eye-catching description.

There is a common mistake that many website builders make. All of your pages, including category, product, and information pages, etc. they all have the same meta tag information. That’s the wrong way to structure your descriptions, titles, and keywords. Consider the “meat” or content of the website itself. Are all the pages about the same thing? Probably not. When you start building your website, have a plan; maybe even draw it on paper. Determine what each specific area of ​​the site is about and structure the content accordingly.

Next, put yourself in the shoes of a shopper and think about what might make the information on your site compelling enough for them to want to click through, visit your site, and make a purchase.

Your keywords should also appear in your page content, but don’t get carried away with this step. For example, don’t write your keyword 20 or 30 times on the page to help you rank for the word. This often backfires and creates an adverse effect. Search engines are smarter than that, and this strategy will ultimately hurt your site more than it will help it.

Search engines favor high-quality content that makes sense and is readable. The amount of keywords in your content should be a certain percentage, about 2-4% of your overall content, but avoid excessive keyword input. It’s best to write about your products and category information in a very natural way, without focusing on repeatedly interspersing your keywords.