Recruitment Marketing: Attracting New Talent
The importance of recruiting new talent
Hiring new talent for your company is very important for the future of the company. No matter the size and scope of the business, you need to find the right people with the right skill set and quality. These people are necessary for the growth of the company. When a company manages to find the best candidates, it must motivate them and provide incentives for them to enjoy working there.
But first, how are you going to attract the best recruits? It starts with listening and creating a workable recruitment marketing strategy.
Recruitment marketing has changed and trivial recruiting methods don’t seem to work. There are many business leaders who believe that hiring is their number one concern. This is why implementing strategies to acquire the best talent is something really important now.
No longer the HR headache, now the acquisition of recruiting the best and brightest candidates has also become a priority for the business as a whole.
Change in Recruitment Processes
Times have changed and the internet is actually making things more fun, but challenging to compare your progress against the competition. Whenever someone is looking for a job, they will Google it and save themselves a lot of hassle.
Searching for jobs on Google is fast, convenient, and comprehensive. For example, by using Google, a person will be able to find out the workplace, available positions, and salary information.
Therefore, recruiters need to start thinking like creative marketers to attract top talent to their brand. They have to learn how Google displays and prioritizes available jobs in search and how they can get to the top spot for specific keywords. The recruiting game has changed. Credit goes to Google. Many companies are quickly adapting to this new way and are really playing their role as marketing recruiters as well.
Recruitment Marketing – Beating the Competitors in Talent Acquisition
If other companies want the same candidate, how will you use brand marketing to attract and win over your competitor? A company can focus on ensuring an exceptional candidate experience and implementing key performance metrics. By employing different marketing strategies, such as video job ads, landing pages, and refining your job descriptions, your company can build relationships with the ideal candidate, increasing the quality of applicants it receives.
Using the inbound marketing approach will help you connect with talented job seekers and start engaging them with your company network.
Talent acquisition now looks more like science. To arrive at a working strategy, carefully planned recruiting and branding marketing practices must be used. Creating compelling content is key to adding interest to job descriptions. It’s a great idea to consult with the marketing team in order to use their marketing skills to come up with a proper action plan when creating recruiting marketing materials.
Now, is the recruitment marketing practice working or not? Take the next step and use analytics to see what others are saying about you and measure your recruiting progress compared to your competitor. Dive deep into your talent competitors to understand how competitive your employer brand is today. Also, start using your data analysis team to help you quantify your findings into a single score. Your data analytics team can collect all available data points, uncover patterns to help you create a valuable report packed with insights and recommendations on your talent recruiting performance. Happy recruiting!