Mr. and Mrs. Homebuyer Will B:

“I’m looking for your commercial and I couldn’t find it”

Mr. and Mrs. Wanna B Home Seller:

“Commercial? On TV? We don’t have a commercial!”

Mr. and Mrs. Will B. Homebuyer:

“No, not on TV! We’re talking about your Internet house commercial! We’re looking at all the channels, Georgia MLS, Zillow, Realtor.com, Trulia and our Realtors website and we couldn’t find the commercial listing for your house”

Mr. and Mrs. Wanna B. Home Seller:

“Well, it should be there! The house has been listed! Are you sure you don’t see our commercial? There are lots of photos!”

Mr. and Mrs. Will B. Homebuyer:

“Oh, there it is! Now we see it. Sorry! We missed your commercial.”

Mr. and Mrs. Wanna B. Home Seller:

“Why did you miss our commercial?”

Mr. and Mrs. Will B. Homebuyer:

“During his commercial is when we get up to make the popcorn and have a cold beer.”

Mr. and Mrs. Wanna B. Home Seller:

“If you’re interested in buying a product I’m advertising, why didn’t you see my commercial about it?”

Mr. and Mrs. Will. B. Homebuyer:

“Your product is vacant. There were no details to view. Nothing caught our eye so we fast-forwarded. There are so many products like yours for us to choose from and there are so many business listings to view that we’ve narrowed our choices down to our 8 to 10 favorite commercials. We’re going to look at those products tomorrow. Sorry, but we won’t see yours.”

Favorable presentation and creative marketing of a product for sale has always been a strategic part of successful business practices. Marketing your home for sale is no different. The Internet now acts on your behalf as your home business. At closing you will be paying that commercial in commissions that come from your earnings. It only makes sense that your commercial would be quality, eye-catching, and displayed in a sales-encouraging mansion.

Isn’t that what salespeople are supposed to do: drive sales?

80% or more of today’s homebuyers first view the home’s commercial listing online before physically visiting it.